Betting on the Future 95 percent of all products fail
Launching a new product is a bet. We bet time, we bet money. And if we’re successful we create something so powerful that our customers can no longer imagine living without it.
But it is a bet. If we’re not careful we might run out of time and money. Others might be faster than us, better than us.
So we have to identify the risks early on. We need to find ways to mitigate them.
We have to make sure we succeed.
- Are there enough potential customers and does the product solve a strong customer need?
- Is the business model viable in the long run? Do economies of scale work for or against us?
- Are the processes efficient? Does qualified personnel do things that can easily be automated?
- Is the architecture sound and does it scale?
- Are local laws known and obeyed? Is user data properly protected?
- How are markets and technologies evolving? Which disruptions loom on the horizon?
Risk Mitigation Identifying critical assumptions
Looking at all the risks we need to understand what’s most critical.
It makes sense, to start with the customers and their problems.
Have we validated, that our customer segments exist?
Have we validated, that they have the problem or need we think they do?
We use lean experiments to validate our assumptions.
Unsure where to start? Let us help.
How to test your assumptions
Creating an experiment does not have to involve writing code. There are numerous ways of testing assumptions in a faster, cheaper way.
- Talking to potential customers, shadowing them, understanding their needs.
- Think of the service of a high-end hotel and deliver the value manually.
- A landing page previews your product and lets you measure traction.
- A sketch of what your product could look like. Used to test the waters.
- Create a video that presents your not yet existing product to the world. Dropbox started this way.
- Add a non-working button to your existing product and measure how many people are interested in the new feature.
Wizard of Oz
- Build a nice user interface but handle everything behind the scenes manually.
- Content and information products can start as PDFs or newsletters
We support you in just the right way
We'll evaluate your current situation and suggest the most effective way of working together
In-depth product and process review. Setting up a customer-centric culture and an efficient and effective product development process.
Round-the-clock access and regular check-ins with you or members of your product team. Answering questions and providing feedback.
Crash courses on product management, experiment-driven design and methods like Lean Startup, Jobs to be Done and Shape Up.
An extra pair of hands during a transformation project, the critical phase of a product launch or when a colleague is sick or on parental leave.
Solving hard B2B problems
We get quickly up to speed in highly specialized industries and business-to-business areas such as:
Metals & Mining
Trusted by companies of all sizes: From multinational corporations to up-and-coming startups